| Exam Code | Advanced-Cross-Channel |
| Exam Name | Marketing Cloud Advanced Cross Channel Accredited Professional AP-214 Exam |
| Questions | 102 |
| Update Date | July 11,2026 |
| Price |
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To what types of objects can you do a quick send in distributed marketing, Select multiple
A. Lead
B. Contact.
C. Person account, (opportunities, Quick send message records)
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A. Sales cloud entry audience in journey builder
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
C. Use an api to create record in sales cloud directly from the ecom site
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
What is true for behavioral triggers. Multiple select.
A. they cannot be modified
B. need collect tracking code
C. need catalog data
Where would you set a threshold limit in social studio
A. enterprise admin settings
B. workspace settings
C. tab in engage
D. column in engage
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
A. Orchestration
B. Data aggregation
C. Unified customer profile
how many activities recommended in a journey canvas.(150-200)
A. 10
B. 50
C. 100
D. 300
What is true about Inbox message:
A. It can open any public url also and not only cloud page
B. Device owns the message not the contact.
C. Contact owns the message not the device.
D. Alert+inbox consume 1 supermessage.
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
A. 50
B. 100
C. 15
D. No limit
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
A. Product
B. Content
C. banner
Difference between inbox message and in app message.
A. Inbox message is displayed and stored in device in app message is displayed only 1 time
B. Inbox message is displayed once but in app message is displayed repeatedly
C. Inbox messages can be used only in los whereas in app message can also be used in android
